Gain a Competitive Edge with Data-Driven Strategies

Make data-driven decisions by analyzing customer behavior, market trends, and campaign performance.

Build Your Strategy How It Works?

Data-Driven Strategy Hub

Customer Acquisition

28% +5.2%

Customer Lifetime Value

₺845 +12.3%

Customer Loyalty

74% +8.7%

Customer Journey Analysis

Awareness
10,245
48%
Consideration
4,918
38%
Purchase
1,869
74%
Sadakat
1,383

Advantages of Data-Driven Strategy

Move away from guesswork and focus on proven results with data-supported strategies.

More Accurate Decisions

Make more accurate decisions by developing your strategies based on real data instead of assumptions.

Fast Adaptation

Quickly adapt to market changes and customer behavior to gain a competitive edge.

ROI Optimization

Maximize your return on investment by allocating resources to the most effective areas.

Continuous Improvement

Improve your strategies continuously by learning from data and increasing performance.

Personalized Experiences

Deliver personalized, data-driven experiences to your customers to boost satisfaction and loyalty.

Competitive Advantage

Strengthen your market position and discover new opportunities early by analyzing competitors.

Data-Driven Strategy Process

Our 5-step methodology to generate value from data

1

Data Collection and Integration

We gather all your existing data sources in one place to create a holistic view.

CRM CRM
Web Analitik Web
Sosyal Medya Sosyal
E-ticaret E-ticaret
2

Data Analysis and Exploration

We use advanced analytics to explore your data and uncover trends, patterns, and relationships.

3

Forecasting and Predictive Models

Using AI and machine learning algorithms, we make forecasts and build scenarios for the future.

87%
Accuracy
Customer Segmentation
Behavioral predictions
92%
Accuracy
Demand Forecasting
Sales projections
4

Strategy Development

We develop strategies based on insights from data analysis to help you reach your goals.

Target Audience Strategy
9.2/10
Content Strategy
8.8/10
Channel Strategy
9.5/10
5

Execution and Optimization

We implement strategies, monitor continuously, and optimize based on performance.

Start
Current
Target
+64%
Conversion Increase
-28%
Customer Acquisition Cost

Interactive Data Analysis Experience

Explore the power of your data through visual dashboards and gain meaningful insights.

Customer Segments

High Value Customers Premium
Frequent Buyers Active
New Customers Active
Inactive Customers Inactive

Analysis Metrics

Customer Lifetime Value
Purchase Frequency
Average Order Value

Date Range

Customer Count
3,428 +12.8%
Average Order Value
₺785 +5.3%
Lifetime Value
₺15,420 +18.6%
Customer Acquisition Cost
₺385 -8.2%

Customer Lifetime Value Analysis

₺25,000
₺20,000
₺15,000
₺10,000
₺5,000
₺21,250
Premium
₺14,680
Frequent Buyers
₺10,740
Standard
₺4,850
New
Lifetime Value (LTV)
Average: ₺12,880

Data-Driven Insights

Grow the Premium Segment

Premium customers spend 2.3x more than standard ones. Converting 15% of your standard customers to premium can increase revenue by 28%.

+28% Potential Revenue Increase
2.3x Spending Difference

Cross-Sell Opportunities

Purchase model analysis reveals certain product combinations are bought together with a 72% likelihood. Five key product groups identified.

+18% Basket Value Increase
72% Co-purchase Rate

Our Data-Driven Strategy Solutions

Customized data strategy solutions tailored to your needs

Data Strategy

Creating a data strategy tailored to your business needs, including data collection, analysis, and reporting processes.

  • Evaluation of current data infrastructure
  • Data collection strategy
  • Definition of KPIs and metrics
  • Establishment of data governance structure
Learn More

Customer Behavior Analysis

Analyze customer purchase behaviors, preferences, and interaction patterns to optimize your marketing strategies.

  • Customer segmentation
  • Behavioral modeling
  • Purchase journey analysis
  • Churn prediction
Learn More

Market & Competitor Analysis

Increase your competitive advantage by analyzing market trends, competitive landscape, and opportunities.

  • Market trend analysis
  • Competitive analysis
  • Price elasticity analysis
  • Market opportunity mapping
Learn More

Predictive Analytics

Use AI and machine learning algorithms to predict future trends, customer behavior, and business outcomes.

  • Sales forecasting models
  • Customer lifetime value prediction
  • Demand planning
  • Anomaly detection
Learn More

Start Growing Your Business with Data-Driven Strategies

Unlock your business potential with Marpany’s data analysis experts and AI-powered solutions. Try it free for the first 14 days.

Start Free Schedule a Demo
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50+ businesses improve their data-driven strategies with Marpany

Frequently Asked Questions

Everything you want to know about data-driven strategy

What is a data-driven strategy?

A data-driven strategy involves using data and analytics instead of assumptions and intuition in business decision-making. This includes collecting data about customer behaviors, market trends, and business performance, analyzing that data, and integrating the insights into your business strategies.

Marpany’s data-driven strategy solutions help you gather all your data sources in one place to gain meaningful insights and optimize your marketing, sales, and product strategies based on those insights.

What data sources do you use?

Marpany’s data analysis platform can integrate a wide range of data sources, including:

  • Web analytics data (Google Analytics, Adobe Analytics)
  • CRM systems
  • E-commerce platforms (Shopify, WooCommerce, Magento)
  • Advertising platforms (Google Ads, Facebook Ads, TikTok Ads)
  • Email marketing tools (Mailchimp, SendinBlue)
  • Social media platforms (Facebook, Instagram, X, LinkedIn)
  • Mobile app data
  • Customer feedback and surveys

We can also develop custom integrations for your internal systems and databases.

How is data privacy and security ensured?

At Marpany, we maintain the highest standards for data privacy and security. Our security measures include:

  • SSL/TLS encryption for all data
  • Compliance with GDPR and KVKK
  • Regular security audits and penetration testing
  • Role-based access control
  • Data storage in EU data centers
  • Regular backups and disaster recovery procedures

We sign data processing agreements with our clients and fully comply with all legal requirements.

What size businesses is this suitable for?

Marpany’s data-driven strategy solutions scale to meet the needs of businesses of all sizes:

  • Küçük İşletmeler: Small Businesses: Can start with basic data analysis, customer segmentation, and campaign optimization.
  • Orta Ölçekli İşletmeler: Mid-Sized Businesses: Benefit from more comprehensive data integration, predictive analytics, and competitor analysis.
  • Büyük Kurumlar: Large Enterprises: Get enterprise-level data strategy, advanced predictive models, and customized solutions.

We offer packages tailored to your business size and budget. During our initial consultation, we’ll determine the best solution for you.

Do you offer training and support services?

Yes, we offer comprehensive training and support services to our clients:

  • In-depth user training for the platform and tools
  • Personalized onboarding process
  • 24/7 technical support
  • Regular webinars and educational content
  • Consulting on data analysis and interpretation
  • Support for strategy development and execution

Our goal is not just to provide a tool, but to ensure your team becomes fully capable of making data-driven decisions.