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Advanced Dashboard Features

ROAS

4.8x +15%

CTR

3.7% +8%

Conversion

5.2% +12%

Ad Performance Trend Analysis

Revenue
Cost
5,000
4,000
3,000
2,000
1,000
0

Why Marpany Ad Analysis?

Increase your campaign return with fast, smart, and visualized ad analytics.

Advanced Data Visualization

Visualize your complex ad data with easy-to-understand charts and graphs. Quickly identify trends.

Anomaly Detection

Detect abnormal performance changes instantly with AI algorithms and take quick action.

Smart Recommendations

Get personalized optimization tips with AI that automatically analyzes your campaigns.

A/B Test Analysis

Scientifically test different ad variations and discover which performs better.

Multi-Platform Integration

Save time by managing platforms like Google Ads, Meta, and TikTok in a single panel.

Automated Reporting

Track your campaign performance regularly with scheduled reports and share with your team.

Advanced Dashboard Features

Monitor and analyze all your campaigns from a single screen.

Campaigns

Summer Collection Active
Men Shoes Active
Women Bags Active
Kids Clothing Paused

Platforms

Google Ads
Google Ads
Meta Ads
Meta Ads
TikTok Ads
TikTok Ads

Time Range

Impression
589K +12.3%
Click
21.4K +8.7%
Conversions
1,142 +15.2%
Spend
?42.8K +5.4%

Campaign Performance Comparison

8.0x
6.0x
4.0x
2.0x
0.0x
4.8x
Summer Collection
3.7x
Men Shoes
4.3x
Women Bags
2.6x
Kids Clothing
ROAS Value
Target: 3.0x

Campaign Details

Campaign Name Status Budget Clicks CTR Conversion Cost per Conversion ROAS Actions
Summer Collection
Active 15,000/ay 8,423 4.2% 421 ?35.6
4.8x
Men Shoes
Aktif 12,500TL/ay 6,254 3.6% 312 40.1
3.7x
Women Bags
Active 10,000TL/ay 5,127 4.0% 275 36.4
4.3x
Kids Clothing
Paused 8,000TL/ay 2,378 2.8% 134 59.7
2.6x

Demographic Distribution

messages.filter_age_label_adp
25-34 60%
35-44 25%
18-24 15%
Gender
Kadın 65%
Erkek 35%

Interests

Fashion 72%
Travel 65%
Healthy Living 58%
Technology 45%
Food & Kitchen 43%
Sports 37%

Geographical Distribution

İstanbul

42% messages.target_audience_label_adp

Low Medium High
Cities messages.map_user_count_adp messages.map_conversion_rate_adp ROAS
İstanbul 45,678 6.4% 5.2x
Ankara 23,456 5.2% 4.7x
İzmir 18,765 5.8% 4.9x
Antalya 12,345 5.5% 4.6x
Bursa 10,987 4.9% 4.3x
Impression
589K
3.7%
Click
21.4K
18.3%
Product Page
3.9K
29.2%
Add to Cart
1.1K
38.5%
Completed
425
589K Impression 21.4K Click 3.9K Product Page 425 Completed

Conversion Stage Analysis

A�ama Say� Oran �nceki D�neme G�re D���� Noktalar�
G�sterim 589,412 100% +12.3% -
T�klama 21,432 3.7% +8.7%
D���k CTR
�r�n Sayfas� 3,923 18.3% +5.2% -
Sepete Ekle 1,147 29.2% -3.5%
Y�ksek Terk Oran�
Sat�n Alma 425 38.5% +7.8% -

AI Destekli Optimizasyon �nerileri

CTR Oran�n� Art�r�n

Reklam metinlerinizde daha g��l� �a�r� butonlar� kullan�n ve g�rsel ��eleri iyile�tirin. Mevcut CTR %3.7 iken sekt�r ortalamas� %4.8. �nerilen de�i�ikliklerle %5.2 CTR hedeflenebilir.

Sepet Terk Oran�n� Azalt�n

�r�n sayfas�ndan sepete ekle a�amas�na ge�i� %29.2 ile �nceki d�neme g�re %3.5 d���� g�sterdi. Kullan�c�lar�n sepeti terk etmesinin ana nedenleri: y�ksek kargo �cretleri (%42), karma��k �deme s�reci (%35).

Hedef Kitle Optimizasyonu

25-34 ya� aras� kad�n kullan�c�lar en y�ksek d�n���m oran�na sahip (%6.2). B�t�enizin %65'ini bu segmente y�nlendirerek toplam ROAS de�erinizi %18'e kadar art�rabilirsiniz.

Yapay Zeka �le Kampanya Optimizasyonu

F�rsat
Yaz Koleksiyonu

B�t�e Art��� �nerisi

Yaz Koleksiyonu kampanyan�z son 2 haftada %15 daha y�ksek ROAS g�sterdi. B�t�eyi %20 art�rarak performans� daha da y�kseltmenizi �neriyoruz. Tahmini ek gelir: ?15,400

Mevcut ROAS 4.8x
Tahmini ROAS 5.2x
Potansiyel Etki +?15.4K
Uyar�
Erkek Ayakkab�

D���k Performansl� Anahtar Kelimeler

Kampanyan�zdaki 5 anahtar kelime d���k t�klama oran� ve y�ksek t�klama ba�� maliyet g�steriyor. Bu kelimeleri kald�r�p, b�t�eyi daha iyi performans g�steren kelimelere aktarman�z� �neriyoruz.

D���k Performansl� Kelimeler:
  • erkek ayakkab� modelleri CPC: ?4.8
  • ucuz erkek ayakkab�lar� CTR: 0.8%
  • erkek spor ayakkab� indirim ROAS: 1.2x
  • erkek casual ayakkab� CTR: 1.1%
  • erkek deri ayakkab� modelleri CPC: ?5.2
Mevcut CPC ?3.8
Tahmini CPC ?2.9
Potansiyel Tasarruf ?3.2K/ay
�yile�tirme
T�m Kampanyalar

Mobil Optimizasyon

Mobil cihazlardan gelen trafik masa�st�ne g�re %35 daha y�ksek d�n���m oran�na sahip. B�t�enin %70'ini mobil reklamlara y�nlendirmeniz ve mobil reklam deneyimini iyile�tirmeniz �nerilir.

Masa�st� (3.2%) Mobil (5.8%)
Mobil B�t�e (Mevcut) 45%
�nerilen Da��l�m 70%
Tahmini ROAS Art��� +23%

Marpany AI Asistan� Yapay Zeka Destekli

Hi, I’ve got some suggestions for your ad performance! 👋

I analyzed your campaign data from the last 30 days and found some optimization opportunities:

  • Summer Collection – Summer Collection – Increasing the budget looks promising. Conversion rates are strong.
  • Men Shoes – Men Shoes – We can reduce CPC by removing low-performing keywords.
  • Mobil Optimizasyon – Mobile Optimization – Your mobile users have higher conversion rates. Let’s focus on that.

Would you like to apply these changes? I can prepare a custom optimization plan.

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